Tourist’s Contentment Regarding Lodging Facilities in Accordance with the Environment at Mohenjo-Daro

Abstract

This research is designed to know and identify the factors of tourist’s satisfaction in terms of their accommodation facility nearby the historical site of Mohenjo-Daro. Being a world heritage site, on average 750 visitors come to visit the site of Mohenjo-Daro on daily basis. The foreigner and the tourists from within the country, who want to stay nearby site are unable to do so, because the available facility serves very few guests and that with inadequate facilities. Thus, this study focuses upon how much tourists feel satisfied with their current accommodation, what factors result in dissatisfaction, and additionally, what factors could contribute to their satisfaction level in terms of their accommodation facility.  Various methods had been adopted including case study of the existing facility, interviews from the tourist’s population, staff and local residents, and through questionnaire survey. The study found out that majority of the tourists felt dissatisfied with the present facility due to numerous reasons including; environmental concerns such as hot weather of Larkana, security issues, less cuisine options, and overall a lack of supportive environment that could attract tourist’s attention to avail that facility. Thus, various factors that could enhance their satisfaction level in terms of accommodation facility were discovered which included; themed architecture of the facility reflecting the architecture of ancient Indus Valley civilization, nearness of the facility to the main monument, incorporation of natural beauty and rural landscape, green roofs to address the environmental concerns, diverse cuisine options, security and privacy, provision of factor of entertainment promoting the culture of Indus Valley Civilization. Thus, a satisfactorily guest accommodation nearby the historical and archeological site of Mohenjo-Daro would facilitate all those visitors who come to visit Mohenjo-Daro and want to stay. It would add to the economy of the country by revenue generation through tourism at Mohenjo-Daro.                                                                                 

Keywords: Tourism; satisfactory accommodation; Mohenjo-Daro; Indus valley civilization architecture.